Hello!
My name is Nancy Zarcone — thank you for visiting Will Call.
This is a passion project that’s been on and off for the past couple of years, but in many ways, it started long before that. I’ve always been drawn to music. I love the stories behind each melody, the memories music holds, and the way it brings people together.
My professional career began in the newsroom in 2010, before I transitioned into marketing full time in 2014. I later worked as a Marketing Director at a concert arena, where I gained hands-on experience with live events from the inside out. Beyond marketing and promotions, I learned how booking works, collaborated directly with promoters, and helped manage meet-and-greets for national touring artists.
When my family and I moved to Kansas City in 2019, our connection to the local music scene grew quickly. A visit to Jerry’s Bait Shop turned into friendships, shows, and a deeper appreciation for the talent right here in KC. My husband, Jeff Zarcone, is a singer by hobby and the lead vocalist for the JZB Band and Hip2bHuey, a Huey Lewis tribute band, which further rooted our family in the local scene.
As I got to know the people behind the music, I started noticing a pattern. Many artists shared the same challenge — marketing felt expensive, time-consuming, and overwhelming. That’s where the idea for Will Call was born.
Will Call exists to support the Kansas City live music scene with thoughtful, affordable, and realistic marketing support — built by someone who genuinely loves the music and the people behind it.